The next generation of Xbox is just called ... Xbox

During The Game Awards 2019, Microsoft unveiled the next generation of Xbox: the Xbox Series X. Or that’s what we and everyone else thought it was called. However, Business Insider recently spoke to a Microsoft representative who confirmed the next generation’s name is simple. Xbox — Series X is the name of the model coming next year.

“The name we’re carrying forward to the next generation is simply Xbox,” said the Microsoft representative. “And at The Game Awards you saw that name come to life through the Xbox Series X.” In a separate quote, the representative told Business Insider: “Similar to what fans have seen with previous generations, the name ‘Xbox Series X’ allows room for additional consoles in the future.”

This is a similar naming convention to the powerful Xbox One X and less powerful Xbox One S.

It’s unclear if Xbox intends to continue denoting the weaker console with S, leading to a Xbox Series S next year as well. It’s also possible Microsoft could ditch the cheaper model altogether, and the Series X will be the only next generation console from Microsoft in 2020.

Xbox boss Phil Spencer talked about the new name with GameSpot, too, noting the possibility of other versions. “In the name ‘Series X’, it gives us freedom to do other things with that name so that we can create descriptors when we need to,” Spencer said.

The Series X offers exciting new features for Xbox players — including a new controller with a share button. The recently announced console can also play all generations of Xbox games and is more powerful than the Xbox One. But all that really matters is we know what the next generation is actually called now.

It’s Xbox, dammit. That’s the official name.