The Fine Brothers try to justify their attempt to trademark a verb

The Fine Bros. react to the internet's reaction about their attempt to trademark the word “react”.

Last week, the Fine Brothers uploaded a video informing the world at large of their intention to trademark the word “react” to stop ne'er-do-wells from stealing their totally unique and original format of showing things to people and recording their reaction.

Considering they've already legally trademarked “Kids React”, “Teens React”, and “Elders React”, and got pretty worked up at The Ellen show's bit which featured kids having a tinker on typewriters and the like, this move should come as a shock to no one.

The response to their special announcement wasn't great, resulting in a huge drop in subscribers – which you can follow in real time here. This prompted an update from the pair, uploaded yesterday:

The filing for this trademark follows shortly after Sony's unsuccessful attempt to trademark the term “Let's Play”, and is just as nonsensical.

There's an extensive thread on reddit encouraging people to speak out against the trademark attempt, and you can do so on February 2 when it'll be published for opposition.

Do you think everyone's just overreacting, or are the Fine Brothers taking the proverbial? Let us know your thoughts in the comments.